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About Us

About Emily Rose

Emily Rose has been creating unique doll clothing, furniture and accessories since 2006. What began as a small business has grown into a brand dedicated to designing beautiful, high-quality products that inspire imaginative, screen-free play and give children the freedom to create stories and adventures of their own.

A Brand Inspired by Family

For me, Emily Rose has always been about much more than doll clothes and accessories. I am the mother of two daughters and now the grandmother of three granddaughters, so I have had the wonderful opportunity to experience the magic of childhood play through more than one generation.

When my daughters were young, I saw firsthand how much they loved dressing their dolls, arranging their doll rooms and creating entire imaginary worlds around them. Today, watching my granddaughters play brings back those memories and gives me an entirely new source of inspiration for Emily Rose.

That connection between generations is an important part of what I want Emily Rose to represent. In a world where screens are such a big part of everyday life, I love creating products that give children another way to play. Doll play encourages kids to put down the screen, use their imaginations, create their own stories and enjoy hands-on, open-ended play. And just as importantly, it can create special moments and memories for parents and grandparents right alongside them.

Designed with Care

We work hard to create products that children are excited to receive and adults feel good about giving. From doll outfits and accessories to furniture and imaginative playsets, our goal is to combine thoughtful design, quality construction and great value.

Our collection includes products designed for popular 14-inch and 18-inch dolls, giving children lots of ways to expand their doll collections and create new adventures through pretend play.

Quality & Safety Matter

As a mother and grandmother, product quality and safety are especially important to me. Emily Rose products are designed with children in mind, and applicable products are tested to meet relevant U.S. toy safety requirements.

Meet Sharon

Sharon Hauck, owner of Emily RoseSharon Davis Hauck – Owner of Emily Rose, mother of two daughters and grandmother of three granddaughters.

After spending 25 years in the corporate world, I decided to follow my entrepreneurial side and build a business of my own. Emily Rose gave me the opportunity to combine business with something much more personal—the memories I had of raising two daughters who loved their dolls and imaginative play.

Nearly two decades later, I have the added joy of watching my three granddaughters discover the fun of imaginative play. They remind me why childhood play is so special and why creating products that help children make memories continues to be so rewarding.

I am incredibly grateful to the families who have welcomed Emily Rose products into their homes over the years. Whether you are shopping for your daughter, granddaughter or another special child in your life, I hope our products become part of many happy hours of play—and some wonderful childhood memories.

Thank you for visiting Emily Rose!

Warmly,
Sharon Hauck

  • American Girl®, Mattel® and the other named brands referenced on this website are trademarks of their respective owners. Emily Rose is an independent brand and is not affiliated with, sponsored by or endorsed by these third-party brands.

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